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Market Segment Manager - Analyst

Company Name:
WorkStaff USA Staffing Agency
This well known manufacturing company is currently seeking a Market Segment Manager - Analyst to improve profitability, brand and share performance along customer segments and to advance intelligence of the market segment and customer needs.
Key Responsibilities in this Role:
Identify customer needs, making and providing data driven recommendations for actions including: adjustments to investment in marketing and product development, channel effectiveness, and industry engagement.
Evaluate and monitor effectiveness of marketing strategy, recommending adjustments and modifications, based upon the awareness and impact in the marketplace, and competitive response.
Collect and synthesize business intelligence data from available industry reports, public information, interviews, field reports, or purchased sources.
Identify and analyze industry or geographic trends with business strategy implications.
Identify and monitor market trends and compare to sales forecasting or strategic planning to ensure alignment with trend data.
Identify and analyze competitive market strategies through analysis of related product, market, or share trends.
Synthesize current market and competitive intelligence or trend data to support recommendations for action.
Build solid, trusting relationships with industry professionals, and existing and potential customers to advance our market,, customer, and business intelligence.
Actively participate in industry associations, including board level membership where possible, to advocate for the industry and the company, and improve quality and quantity of market and business intelligence.
Manage timely flow of business intelligence information to users, and insure the longer term knowledge capture of the intelligence.
If this sounds like a career path you'd like to go down and you do meet the qualifications of this role; then we would like to hear from you/ Apply today!
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Requirements/Skills:
BA in Marketing or equivalent
Experience with online marketing (including e-commerce, online advertising, and customer service) a must
Must be a self-starter with basic project management skills and be able to handle multiple tasks in a dynamic environment
Must have a high attention to detail and a propensity for making adjustments to create an efficient workflow
Effective oral and written communication skills with an ability to communicate effectively with both technical and non-technical people

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