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Market Segment Manager - Analyst

Company Name:
WorkStaff USA Staffing Agency
This company is currently seeking a Market Segment Manager - Analyst to improve profitability, brand and share performance along customer segments and to advance intelligence of the market segment and customer needs.
Key Responsibilities in this Role:
Identify customer needs, making and providing data driven recommendations for actions including: adjustments to investment in marketing and product development, channel effectiveness, and industry engagement.
Evaluate and monitor effectiveness of marketing strategy, recommending adjustments and modifications, based upon the awareness and impact in the marketplace, and competitive response.
Collect and synthesize business intelligence data from available industry reports, public information, interviews, field reports, or purchased sources.
Identify and analyze industry or geographic trends with business strategy implications.
Identify and monitor market trends and compare to sales forecasting or strategic planning to ensure alignment with trend data.
Identify and analyze competitive market strategies through analysis of related product, market, or share trends.
Synthesize current market and competitive intelligence or trend data to support recommendations for action.
Build solid, trusting relationships with industry professionals, and existing and potential customers to advance our market,, customer, and business intelligence.
Actively participate in industry associations, including board level membership where possible, to advocate for the industry and the company, and improve quality and quantity of market and business intelligence.
Manage timely flow of business intelligence information to users, and insure the longer term knowledge capture of the intelligence.

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