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Product Manager

Company Name:
WorkStaff USA Staffing Agency
This well known Group is currently seeking a Product Manager at the Streator, IL location.
The Product Manager is the product champion and market expert. The primary role of the position is to objectively ensure the branded sewer cleaner products reflect customer values through regular and on-going interface with the customer. The Product Manager provides strategic product direction and tactical execution to the sales, engineering and manufacturing teams to achieve new business and profitability targets.
Primary Duties and Responsibilities:
Marketing
Identify market segments. Regularly conduct market research to determine the best opportunities for growth.
Coordinate activities with strategic marketing, marketing communications, sales, purchasing, manufacturing and service as required.
Provide competitive analysis; feature benefit analysis, market and price positioning for new and existing products to company employees, dealers and customers.
Author Strategic Plan and AOP sections relevant to their product area.
Oversee development of marketing publications; product information, training packets, brochures, spec sheets, and new product launch packets.
Develop pricing strategies with sales for whole goods with consideration of costs, competitive situation, and margins. Regularly review prices based on field input and competitive information and adjust pricing as necessary.
Provide content to Marcom for product training modules ESGU to support sales.
Participate in regional and national conferences and trade fairs.
Product Development
Validate need for specials and or option requests from sales and customers and provide rationale and direction to engineering regarding development of these specials and or options.
Meet regularly with engineering to ensure needed customer-driven product improvements are addressed in a timely fashion.
Conduct market Problem Capture interviews with customers to feed New Product Pipeline.
Organize and direct Innovation Sessions for respective products.
Provide charter, product definition and marketing plan for growth initiatives.
Aggressively drive sales growth via new products for both new and existing customers, via new markets for existing products, and development of new customer acquisition and customer retention programs.
Evaluate adjacent products for opportunities to expand product lines and product offerings.

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